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Altroconsumo Web Design Landing pages & Newsletters
Client:
Altroconsumo EdizioniProject Link:
https://www.altroconsumo.it/Brief:
I collaborated with Altroconsumo starting in 2014, working closely with the BT Division and Web Team on a project-to-project basis. My responsibilities included designing and executing landing pages, banners, newsletters, and various marketing materials. I created interactive prototypes, performed A/B testing in collaboration with the marketing team, and supported the editorial team using Sitecore. Additionally, I contributed to front-end development using HTML, CSS, and Sass.
Services rendered:
- UI Design
- Web Design
- Content Management
- Marketing material design
Altroconsumo Careers – Website Redesign
In 2016, I designed and developed the Altroconsumo Careers portal to offer a more intuitive and accessible experience for job seekers. The goal was to clearly present career paths, internal teams, and open opportunities—while maintaining visual consistency with the company’s identity. The redesign focused on:
- Clear navigation across departments and initiatives
- Accessible, user-friendly forms for applications
- Highlighting team members, videos, and company values
- Responsive layouts that adapt seamlessly across devices
Mobile version
Altroconsumo – Perks Mini Website
In 2021, I designed and developed the perks mini site to help Altroconsumo members easily discover all their exclusive benefits. The project included a full responsive design system and visual structure that supports both category navigation and deal exploration.
- A homepage highlighting featured deals and clear access to categories
- Perks category pages for browsing by interest (e.g., tech, energy, shopping)
- Deal detail pages with focused CTAs and offer highlights
- Consistent mobile-first layout for seamless user experience
Mobile version
Altroconsumo Campaign Landing Pages – Template System
Between 2016 and 2021, I designed and developed a collection of responsive landing page templates for Altroconsumo's consumer campaigns, each tailored to a specific service or legal initiative. These templates were built to support lead generation, conversion, and user engagement, with clear content structure and accessible forms optimized for mobile. Key design elements:
- Modular, reusable structure adaptable across campaigns
- Clean, trust-driven layouts with strong value propositions
- CTA-driven forms with phone, email, or callback triggers
- Fully mobile-optimized for ease of use on smartphones
Mobile version
Altroconsumo Finanza – Newsletter Redesign
In 2020, I led the complete restyling of the Altroconsumo Finanza newsletter, modernizing its structure, layout, and responsiveness to meet new user expectations and marketing goals. The redesign aimed to improve readability, visual hierarchy, and conversion—with a more editorial look and a stronger focus on CTAs.
This update replaced the original 2015 layouts I had previously designed. The new version introduced:
- A modular structure for clearer information flow and scalable content
- Stronger brand identity, integrating editorial-style headers, typography, and CTA buttons
- Optimized mobile layout with touch-friendly elements and better white space for readability
- Dedicated layout versions for Members and Non-members
Old version
New version
Altroconsumo Pocket Guides – Landing Page & Newsletter Design
In 2017, for the Altroconsumo Pocket Guides campaign, I designed and developed both a responsive landing page and an accompanying newsletter template aimed at promoting downloadable consumer guides. The goal was to deliver a clear, informative, and mobile-friendly experience that could seamlessly guide users from awareness to action.
- Clean, content-focused layout for easy reading
- Mobile-optimized design for wide accessibility
- Strong, consistent CTA buttons
- Modular structure adaptable to different guide topics
Altroconsumo Newsletters – Multi-Template Design System
In 2015, I designed and developed a series of responsive HTML newsletters for Altroconsumo, each tailored to a specific editorial line. The goal was to create a consistent and adaptable layout system that could reflect the identity of each magazine while keeping a clear and engaging structure.
The project included three unique templates:
- Altroconsumo (generalist) Consumer rights, lifestyle, and practical advice
- HiTest (hi-tech) Comparative product testing and tech reviews
- Test Salute (health) Medical information, product safety, and well-being
Each template was designed with:
- A flexible modular structure for easy content updates
- Optimized readability and hierarchy across mobile and desktop
- Cohesive branding and color schemes for each magazine
- Strategic CTAs and visual hooks to boost reader interaction
HTML version
A focus on the calculator templates
I created and updated responsive calculators for Altroconsumo, helping members compare the best products and services by category through a unified, scalable template.
The template structure
I presented how the guide is structured, showing the four main elements.
The user insight
All calculators provided clear and actionable information—like safety ratings or nutritional values—using visual cues such as color-coded markers or star ratings to aid quick decision-making.
The member value
The calculators were designed to add tangible value for Altroconsumo members by offering trusted, independent comparisons tailored to their needs.
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